HTC may be reducing component orders for the One M9 by 30% due to lower than expected sales

When HTC launched its flagship handset, the One M9, everyone was disappointed with the company for its failure to make the device different from its predecessor, the One M8. Now, HTC is having a hard time selling the handset and may be reducing orders for parts and components for the handset by as much as 30%, according to sources at Taiwan’s handset supply chain.

However, It's not surprising because other vendors like Apple and Samsung have no problems selling there flagship handsets, and this is because their new flagships are not in any way similar to their predecessors. For example, when Apple launched the iPhone 6 and iPhone 6 Plus, everybody wanted one because both devices are different from previous iPhone models. Samsung, on the other hand, designed the Galaxy S6 and the S6 Edge with metal and glass and they are performing well in the market too. But HTC failed to do something creative with the One M9. Although the company has changed its market strategy by introducing the One M9+, it remains to be seen if the flagship models will complement each other.

Furthermore, HTC is also not doing well in the entry-level to mid-range segment because it is facing strong challenges from China-based vendors like Lenovo, Huawei, Xiaomi, Oppo, and Vivo. This makes it difficult for the company to increase sales of its entry-level to mid-range handsets.


Via: Digitimes